Views Total views. Actions Shares. No notes for slide. Media and types of communication 1. Oral communication contd. Thank you!! Total views , On Slideshare 0. From embeds 0. Number of embeds Downloads 3, Shares 0. Comments 0. Likes You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.
Visibility Others can see my Clipboard. Cancel Save. Exclusive 60 day trial to the world's largest digital library. Activate your free 60 day trial. They can also contain summaries and status in tasks, projects or issues — yesterday, today and tomorrow. Personal letters At special occasions it can be justified to send a personal letter to employees in order to get attention to a specific issue.
Or it can be a letter with your personal commentary on an ongoing reorganisation that affects many employees. One other example is a letter that summarizes the past year and wishes all the best for the holidays. Billboard One of the most forgotten types of communication medium is clearly the billboard.
Especially today, when everything is about social media. News summary Weekly letters Minutes from meetings Schedules Holiday lists You can also use the billboard to gather ideas e. Ask your self: what information concerns you employees? In what way are they concerned? How do I best communicate this to my employees? Weekly meeting or your weekly letter can be a suitable channel to discuss or inform of information found on the Intranet.
Employee magazine A Magazine offers the opportunity to deepen a specific issue, explain context, describing consequences or tell a story. It also has the opportunity to reach many employees.
If you want to create a broad internal understanding of strategic messages the magazine can be a good vehicle to use e. You can ask yourself: What does the content in a specific article mean to us? How shall I best communicate it to the employees? Sms Or text messaging to the mobile phone is one of the new types of communication medium and not a very widely used channel but where it is used it is proven very effective.
Some companies use it as an alert system e. The advantage with Sms is that it is fast. But it should be used rarely as an exclusive channel. Some companies use it as a subscription tool where you can subscribe to e. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues one to many into social media dialogues many to many.
It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Push or Pull You can also divide the different types of communication medium in Push or Pull channels. Push channels are channels where the sender are pushing the message to the receiver. Convergent media surroundings helped radio to be more big hand free. We can listen to radio while we are moving. As Vivian explained previous, we can listen to radio while dynamic car, shaking, walking or doing several job.
Radio is a transient medium Words uttered in radio have gone forever. It cannot be retaken. So the radio is considered to be as a highly temporary medium. Radio needs less get-up-and-go Radio put away very less energy. In that sense, it is asurroundings friendly medium. Since radio sets can also be operated with batteries, it became popular in remote villages where electricity is out-of-the-way.
Radio is a speedy medium Radio is the profligate medium as it requires less time for preparation and announcement. Notwithstanding of social, economic and cultural backgrounds one and all can enjoy radio platforms. No visuals. News stories go along with by visuals are well-thought-out more credible.
Radio lacks it. It is also not suitable for visual art programmes like dance etc. We would not keep the record to radio programs. Although now-a-days this has become conceivable to record radio sequencers, but it is accessible with anunimportant number of addressees. It solely depends upon the intellect and mind-set of the listeners that how they recognise the messages.
Viewers need lot of resourcefulness and therefore appreciative of message depends largely on the characteristics of the receivers. The medium has also limitations because of its audio nature. It offers a window to the outside world. In the midst of all the mass media, television attracts the largest number of viewers. It is the most popular and has the greatest potential. This is because it is able to attract the listeners of all age groups, literate and illiterate and of all the divisions of the society.
It is becoming more and more available. They may take trips to faraway places or learn about many wonders of our creation. They may watch historical revolutions when they happen; the moon walk, successful and aborted space investigations, triumphal events or disastrous news speeded from one place to anotherplace.
Television in India Television Broadcasting had a slow start in India where, to begin with it was regarded as an exclusive toy for a developing country. On 15th September the television emerged in India. The first investigationalcommunication began at Delhi. The objective of the first show was to analyse as to what can be achieved with this tool of communal development.
The initial funding for the equipment was come from the United States. Within the range of 40 Kilometres of the transmitter tele-clubs were set up. The professional and business staffs were provided by the All India Radio. Television programmes for lecturers were started on In rural programmes like KrishiDarshan was on-going for the framers of the 80 tele-clubs in Delhi and Hariyana.
The TV services were extended to Mumbai in By the services were further extended to the cities of Calcutta, Chennai, Srinagar, Amritsar and Lucknow. This experiment beamed satellite TV programmes for 4 hours daily, based on education, health, family arrangement and agriculture to villages scattered around six states in India. The analysis not compulsory that such an experiment should be conducted for the betterment of announcement.
In , the Department of Atomic Energy of Indian Government had entered into an agreement with National Aeronautics and Space Administration to use the satellite television for this objective. The main purpose of this agreement was to confer a satellite free of cost for a year. SITE came into operation during the mid- seventies.
It was sprung with the assistance of American satellite. But the SITE experiment was considered as a disappointment. It was observed that there was high viewership in the early months, but gradually it deteriorated. This decline was the result of various glitches in evolving suitable programmes for television, poor electricity supply, hardware defects, poor looking after of TV sets and villagers more interested in agricultural and domestic chores.
Also one year is considered a very short period to bring about a social conversion. However it is an important milestone in the development of TV. Doordarshan Television was disconnected from All India Radio on April 1st and constituted under a new body named as Doordarshan. Fixed satellite link between Delhi and other School of Distance Education Introduction to Electronic Media whisperers were established to facilitate the introduction of nation-wide programme. Doordarshan was well-known with the motive of public service broadcasting.
Its aim was to inform, educate and entertain the masses. News News has different measurements and perspectives according to time, placeand natural surroundings of publication and interests of the listeners. News is an account of a recent event or estimation which is important and interesting. It gives speedy reward and delayed reward.
News is something discovered and something suppressed. News is anything you did not know the recent past. It has three elements; event, report and audience. According to Harold Evans, News is people News can be designated from different perspectives. In the surroundings of the Global village, focusing on the present day flea market driven media, Rupert Murdoch ironically described news as the article of trade used to fill up space in between advertisements.
Types of News There are different types of news. Examples would take account of a key vote in India, police department contravention a crime ring, political issues, policies and programmes of government, calamity etc. Timeliness is important in hard news stories.
These may be timely or timeless stories. The special correspondent may employ direct and plain language or flowery language provisional on the content or angle of the story. Nowadays the prominence of soft news is increasing. Expected news and unexpected news A news level about the incidents or events that readers have anticipated is known as expected news.
News about budget, election, sports proceedings are examples. These are significant or appropriate stories, the readers would not want to miss. Such news may have high news value. Expected and unanticipated things are bang up-to-date around us in this world. News stories about the surprising incidents fall in the category of unpredicted news.
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